(Business leadership coaching) Follow the Yellow…Tape
No commentsBy Mason Hinton
You would have seen barrier tapes everywhere, on the road, in a TV episode, at public events, and other places. The barrier tape has almost come to stand for a crime scene, as popularized by TV.
A barrier tape marks out a restricted access area - probably some police actions are going on inside the barrier tape limits, or a fire is being put out inside the lines, and so on. You will notice that the tapes are usually printed with warning messages telling you not to cross the line.
Not only do barrier tapes warn people not to cross the line but they are also frequently used for business promotional purposes. These tapes are highly visible, are located in public places, and are wide and long with eye-catching colors. All these features make them ideal real estate for company promotional messages.
If your company executes outdoor works such as road repairs or any type of construction, you would want to utilize the barrier tape real estate for brand building and business promotion.
Barrier Tape for Brand Building and Promotions
Barrier tapes come with eye-catching designs, attracting attention. They are also usually made of materials that lend themselves to quality printing. A company logo, name and short promotional message, printed tastefully on the barrier tape, can help the company make itself and its products familiar to the numerous passers-by.
And that is what brand-building means, creating awareness, associating itself with quality, telling the world that it is executing major works and generally getting into the consciousness of people.
Barrier tapes are also used at different kinds of outdoor events and campaigns. Just find a tasteful way to use them, and then use them in a way to create brand awareness.
Barrier Tapes
Made of strong and durable material like vinyl, polyethylene, polypropylene, woven cotton or woven plastic, barrier tapes usually come in widths ranging from 50 to 150mm. They might come in standard lengths or in custom lengths as specified by you.
The barrier tape has to attract attention and hence use colors and patterns that stand out among its surroundings. A pattern of alternating red and white, or black and yellow, colors is widely used as standard. Plain white and yellow are other typical colors. The plain-colored barrier tapes are particularly suited for printing.
They can come in special dispenser boxes or as shrink-wrapped rolls and are packed so many rolls per carton.
With the many different options available in the market, you can select a pattern that stands out from the crowd, with quality-printed promotional messages.
Conclusion
The barrier tape, with its attention catching design and public location, is a highly visible media for business promotional messages. Companies can use these tapes at their worksites, outdoor events and campaign venues to draw attention and convey awareness about themselves and their products. A quality-printed logo and name on the barrier tape can help build the company’s brand. If erected at a worksite, the message comes to be associated with the fact that the company has major orders in hand, and is successful.
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A Bargain to Buy the Iraqi Currency?
By Bruce Shaw
If you do an Internet search for companies that trade in currency, you may be surprised to find that there are dozens, if not hundreds, of web sites dedicated to promoting the purchase of the Iraqi currency. Many of them tout it as a get rich quick scheme. Others say that it is a patriotic way to support the new democracy of the Iraqi people and their government. Still others base their marketing on the notion that buying the Iraqi currency (the dinar) is like buying a penny stock - it is so cheap that you can afford to buy huge quantities, so that even a slight increase in value will guarantee huge yields on your original investment. But buyers beware, because there is no proof that the dinar will make a comeback anytime soon.
Here are a few things for would-be investors to consider before venturing into ownership of the dinar. First of all, there is still no official and organized market for trading the Iraqi currency. This means that even if you want to buy and sell the dinar as a currency trader, there is no way to ensure that you will be able to find a market for it. Without buyers and sellers coming together in an organized fashion, the currency lacks liquidity - if you need to sell your dinars to convert them to dollars, you may have to wait days, weeks, or months to find a buyer to take them off your hands. And without such liquidity, those who broker the notes will be taking big commissions, to make it worth their while. All of these things will factor into your ability to make a profit from trading the currency.
Many who advertise sales of the dinar will not buy the same currency. That should make you somewhat skeptical, because if it is such a good deal, traders would not only sell dinars, but also be interested in purchasing them. And they claim that even a fraction of an upward movement in the currency can make you a millionaire. That may be true, but it is no insurance that the currency will go up. And meanwhile, currencies of other, more economically stable countries in the world - like Turkey, for instance - are cheaper to buy that the dinar, so why not invest in those currencies instead? The fact is that Iraq’s economic outlook is bleak, and the possibility of making huge profits by buying and selling the dinar remain slim - at least for now.
Of course if you want to show your support for the country - and buy a souvenir for your grandchildren in the process - there is nothing at all wrong with buying dinar notes, as many of them as you want. They are very inexpensive - you can buy them for pennies - and they have some historical value as keepsakes from an interesting time in the long story of Iraq’s civilization. But to buy them strictly upon their upside price potential is another thing altogether, and the inherent risk of such a purchase makes it more of a gamble than an investment.
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A Hard Look at Trade Shows
By Mason Hinton
Let’s face it. Participating in a trade show is expensive. There’s no doubt about it. When you add up all the expenses associated with trade shows — including registration fees, display costs, shipping, giveaway items, booth staff salaries and lodging, and more — you’re talking about some serious money.
But wait! There’s more. From the minute you express interest in exhibiting at a show, you’re flooded with sponsorship opportunities. For a mere $250, for example, you get an ad in the show directory. Double that, and your logo shows up on a few prominently placed banners. Prices rise steadily, allegedly keeping pace with the enhanced exposure more dollars can bring. As logic goes, you get more visibility, the deeper you dig into your wallet.
Is it really worth it? Does more money really equal increased attendee attention and consequently better sales? How can you tell which sponsorship opportunities are really good deals and which are a waste of money?
All sponsorship opportunities are valuable — to the right exhibitor. There must be a good match between the exhibitor, their goals and objectives, and the results the sponsorship can deliver. Before you agree to a sponsorship deal, you must make sure that your participation will move you closer to achieving your goals and objectives. Otherwise, keep your money in your pocket.
There are four criteria you can use to assess if a sponsorship opportunity is right for you and likely to deliver your desired result. These criteria are:
1. Target Audience Draw
Does this show draw a large group of attendees who are in your target audience? Will this group be likely to buy your products and services? Is there a clear benefit in putting your name in front of these attendees? If you’re at a show outside of your industry or region, or a show that draws smaller numbers of attendees from your target audience, sponsorship is probably not the route to
go.
2. Percentage of Exhibiting Cost
Consider the cost of sponsorship as a percentage of your total exhibiting expense. If the sponsorship is equivalent to more than 50% of your overall exhibiting budget, step back and think: Is this the best way to invest my money? Would my purposes be better served by a larger exhibit or even exhibiting at an additional show?
3. Number of Same Level Sponsorships
Make sure you know how many other companies will be sponsoring on the same level you will. As a rule of thumb, the more money you spend, the less same level competition you will have. It is important to know what level your competitors are sponsoring at, as your own sponsorship, if appropriate, should be comparable or better.
4. Organizer Support
Anyone can sell sponsorship opportunities — but not everyone can make them valuable. Consider the show management. How we do they promote the show? How well do they work with the media? What with do to ensure that sponsors are mentioned often, prominently placed, and kept in the public eye? Organizers play a pivotal role in show success. If you find an organizer who understands your goals and objectives, sponsorship can more than pay for itself. On the other hand, if a show organizer is not behind their sponsors, save your money.
If after assessing a sponsorship opportunity, you find that these criteria are met to your satisfaction, move forward. Here are three ways to maximize the return on trade show sponsorship:
1. Offer Added Value
Use your sponsorship opportunities to give something extra to the attendee. This can be something tangible — tote bags,books, pdas — or perhaps more valuable, a knowledge based intangible. Consider sponsoring speakers, mini or full workshops/seminars, panel discussions, and the like to get the attendees’ attention, capture it for a period of time, and keep your name highly visible.
2. Promote Heavily
Once you have committed to a sponsorsip, it is in your best interest to promote it every chance you get. You want as many attendees at the show as possible, especially if they are members of your target audience, to know about your sponsorship and how it can help them. Consider special advertising, and explore co-op advertising possibilities with the show organizers.
3. Partner Appropriately
By cooperating with companies who are in the same industry although not your direct competitors, it is possible to sponsor an event at a greater level than you could manage alone. Explore this option if you want to achieve a high level of visibilty at a given show yet don’t have the budget to do it all on your own.
Remember, sponsorship is just one more tool in your trade show toolbox. Used properly, it can help you achieve your goals and objectives. Keep a close eye on your plans and another on your budget, and I’m sure you can make sponsorship work to your advantage.
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Sunday, February 28th, 2010 at 5:10 pm and is filed under business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
